MESSAGE OF HIS HOLINESS
POPE BENEDICT XVI
FOR THE 42th WORLD COMMUNICATIONS DAY
NOVEMBER 16, 2008
Theme:
The Media: At the Crossroads between Self-Promotion
and Service.
Searching for the Truth in order to Share it with Others
Dear Brothers
and Sisters!
1.
The theme of this year’s World Communications Day –
“The Media: At the Crossroads between Self-Promotion and
Service. Searching for the Truth in order to Share it with Others”
– sheds light on the important role of the media in the
life of individuals and society. Truly, there is no area of
human experience, especially given the vast phenomenon of globalization,
in which the media have not become an integral part of interpersonal
relations and of social, economic, political and religious development.
As I said in my Message for this year’s World Day of Peace
(1 January 2008): “The social communications media, in
particular, because of their educational potential, have a special
responsibility for promoting respect for the family, making
clear its expectations and rights, and presenting all its beauty”
(No. 5).
2.
In view of their meteoric technological evolution, the media
have acquired extraordinary potential, while raising new and
hitherto unimaginable questions and problems. There is no denying
the contribution they can make to the diffusion of news, to
knowledge of facts and to the dissemination of information:
they have played a decisive part, for example, in the spread
of literacy and in socialization, as well as the development
of democracy and dialogue among peoples. Without their contribution
it would truly be difficult to foster and strengthen understanding
between nations, to breathe life into peace dialogues around
the globe, to guarantee the primary good of access to information,
while at the same time ensuring the free circulation of ideas,
especially those promoting the ideals of solidarity and social
justice. Indeed, the media, taken overall, are not only vehicles
for spreading ideas: they can and should also be instruments
at the service of a world of greater justice and solidarity.
Unfortunately, though, they risk being transformed into systems
aimed at subjecting humanity to agendas dictated by the dominant
interests of the day. This is what happens when communication
is used for ideological purposes or for the aggressive advertising
of consumer products. While claiming to represent reality, it
can tend to legitimize or impose distorted models of personal,
family or social life. Moreover, in order to attract listeners
and increase the size of audiences, it does not hesitate at
times to have recourse to vulgarity and violence, and to overstep
the mark. The media can also present and support models of development
which serve to increase rather than reduce the technological
divide between rich and poor countries.
3.
Humanity today is at a crossroads. One could properly apply
to the media what I wrote in the Encyclical Spe Salvi concerning
the ambiguity of progress, which offers new possibilities for
good, but at the same time opens up appalling possibilities
for evil that formerly did not exist (cf. No. 22). We must ask,
therefore, whether it is wise to allow the instruments of social
communication to be exploited for indiscriminate “self-promotion”
or to end up in the hands of those who use them to manipulate
consciences. Should it not be a priority to ensure that they
remain at the service of the person and of the common good,
and that they foster “man’s ethical formation …
man’s inner growth” (ibid.)? Their extraordinary
impact on the lives of individuals and on society is widely
acknowledged, yet today it is necessary to stress the radical
shift, one might even say the complete change of role, that
they are currently undergoing. Today, communication seems increasingly
to claim not simply to represent reality, but to determine it,
owing to the power and the force of suggestion that it possesses.
It is clear, for example, that in certain situations the media
are used not for the proper purpose of disseminating information,
but to “create” events. This dangerous change in
function has been noted with concern by many Church leaders.
Precisely because we are dealing with realities that have a
profound effect on all those dimensions of human life (moral,
intellectual, religious, relational, affective, cultural) in
which the good of the person is at stake, we must stress that
not everything that is technically possible is also ethically
permissible. Hence, the impact of the communications media on
modern life raises unavoidable questions, which require choices
and solutions that can no longer be deferred.
4.
The role that the means of social communication have acquired
in society must now be considered an integral part of the “anthropological”
question that is emerging as the key challenge of the third
millennium. Just as we see happening in areas such as human
life, marriage and the family, and in the great contemporary
issues of peace, justice and protection of creation, so too
in the sector of social communications there are essential dimensions
of the human person and the truth concerning the human person
coming into play. When communication loses its ethical underpinning
and eludes society’s control, it ends up no longer taking
into account the centrality and inviolable dignity of the human
person. As a result it risks exercising a negative influence
on people’s consciences and choices and definitively conditioning
their freedom and their very lives. For this reason it is essential
that social communications should assiduously defend the person
and fully respect human dignity. Many people now think there
is a need, in this sphere, for “info-ethics”, just
as we have bioethics in the field of medicine and in scientific
research linked to life.
5.
The media must avoid becoming spokesmen for economic materialism
and ethical relativism, true scourges of our time. Instead,
they can and must contribute to making known the truth about
humanity, and defending it against those who tend to deny or
destroy it. One might even say that seeking and presenting the
truth about humanity constitutes the highest vocation of social
communication. Utilizing for this purpose the many refined and
engaging techniques that the media have at their disposal is
an exciting task, entrusted in the first place to managers and
operators in the sector. Yet it is a task which to some degree
concerns us all, because we are all consumers and operators
of social communications in this era of globalization. The new
media – telecommunications and internet in particular
– are changing the very face of communication; perhaps
this is a valuable opportunity to reshape it, to make more visible,
as my venerable predecessor Pope John Paul II said, the essential
and indispensable elements of the truth about the human person
(cf. Apostolic Letter The Rapid Development, 10).
6.
Man thirsts for truth, he seeks truth; this fact is illustrated
by the attention and the success achieved by so many publications,
programmes or quality fiction in which the truth, beauty and
greatness of the person, including the religious dimension of
the person, are acknowledged and favourably presented. Jesus
said: “You will know the truth and the truth will make
you free” (Jn 8:32). The truth which makes us free is
Christ, because only he can respond fully to the thirst for
life and love that is present in the human heart. Those who
have encountered him and have enthusiastically welcomed his
message experience the irrepressible desire to share and communicate
this truth. As Saint John writes, “That which was from
the beginning, which we have heard, which we have seen with
our eyes, which we have looked upon and touched with our hands,
concerning the word of life … we proclaim also to you,
so that you may have fellowship with us. And our fellowship
is with the Father and with his Son Jesus Christ. And we are
writing this that our joy may be complete” (1 Jn 1:1-3).
Let us ask the Holy Spirit to raise up courageous communicators
and authentic witnesses to the truth, faithful to Christ’s
mandate and enthusiastic for the message of the faith, communicators
who will “interpret modern cultural needs, committing
themselves to approaching the communications age not as a time
of alienation and confusion, but as a valuable time for the
quest for the truth and for developing communion between persons
and peoples” (John Paul II, Address to the Conference
for those working in Communications and Culture, 9 November
2002).
With these wishes, I cordially impart my Blessing to all.
From
the Vatican, 24 January 2008, Feast of Saint Francis de Sales.
BENEDICTUS
XVI
Pontifical Council for Social Communications
– Via della Conciliazione 5 - 00120 Vatican City
Phone +39 06 69891800 - Fax +39 06 69891840
E-mail: pccs@vatican.va
, Web: http://www.pccs.it