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A NATIONAL PASTORAL PLAN
FOR SOCIAL COMMUNICATIONS

 
 
1. Why a Pastoral Plan for Social Communications?

1.1 Communication is very basic to the very identity and mission of the Church.
 
[“Jesus Christ came to communicate the fullness of life so that all could have ‘life, and have it in abundance (Jn. 10:10)’. The disciples of Jesus are commissioned to ‘go and proclaim the good news to all nations’ (Mt 28:19). (CBCI GBM ’04, n. 6-7)]
 
1.2 Today’s communications situation demands a planned approach
 
[India too is experiencing a media explosion. The Indian society is profoundly influenced by the communication revolution. It is impacting all aspects of human life today. In such a situation, the Church in India cannot be a silent spectator. It needs to have a planned approach to communications apostolate.]
 
1.3 The Church documents urge to have a Pastoral plan
 
[Urging all the dioceses and Episcopal Conferences to have pastoral plans for communications the Vatican Document, Aetatis Novae says, “Catholic media work is not simply one more programme alongside all the rest of the Church’s activities: social communications have a role to play in every aspect of the Church’s mission. Thus, not only there should be a pastoral plan for communications, but communications should be an integral part of every pastoral plan, for it has something to contribute to virtually every other apostolate, ministry, and programme.” (AN, n. 17; also Inter Mirifica, n. 21; Communio et Progressio, n. 162, 165, 172; Redeptoris Missio, n. 37c)]
 
1.4 FABC OSC insists on a Pastoral Plan
 
[“Every Bishop’s Conference must have a Pastoral Plan for Communication, which includes also the communication dimension for every ministry of the conference. Such a Pastoral Plan is to incarnate the prophetic, proclaiming mission of the Church in media – shaped and media – conscious society.” (FABC BM ’96)]
 
1.5 CBCI GBM ’04 requests
 
[“A Pastoral Plan for Social Communications should become an integral part of the mission of the Church. We request that the CBCI Commission for Social Communications to draw up a Pastoral Plan, which would include a vision and strategies to stimulate, inspire and promote Catholic activities in this field. Thereby, the whole apostolate of the media will be ‘placed under a single, overall direction. Communio et Progressio, n. 169” (CBCI GBM ‘04, n. 8)]

2. Communications reality today

2.1 Emergence of a new media culture
 
[The world is experiencing the emergence of a new culture that “originates not just from whatever content is eventually expressed, but from the very fact that there exist new ways of communicating, with new languages, new techniques and a new psychology”. (Redemptoris Missio, n. 37)]
 
2.2 The means of social communication have become chief means of information and education
 
[“In an era of globalization, ‘the means of social communication have become so important as to be for many the chief means of information and education, of guidance and inspiration in their behaviour as individuals, families and within society at large.” (Ecclesia in Asia, n. 48)]
 
2.3 The mass media are influencing universally
 
[“Nowhere today are people untouched by the impact of media upon religious and moral attitudes, political and social systems, and education.” (Aetatis Novae, n. 1)]
 
2.4  The younger generation is growing in a media conditioned world
 
[“In particular, the younger generation is growing up in a world conditioned by the mass media.” (Ecclesia in Asia, n. 48)]
 
2.5 Media are exercising profound influence in India
 
[“India we realize is making great strides in the field of Information Technology. The press, radio, cinema, television and other Information Technologies have expanded tremendously in the last few years. These have enabled people to relate and communicate to each other even when separated by long distances, thus building a world-wide-web. The media are exercising a great influence on the minds of the people and creating public opinion.” (CBCI GBM ‘04, n. 1)]
 
2.6 Media also have negative influences
 
[“While the media bring information, education, and entertainment and create public opinion, they also have some negative influences. Some of the values propagated by the media are contrary to the Gospel and to our culture. An increase in violence can sometimes be traced to the influence of media. Family life, in particular, has been profoundly affected with the promotion of consumerism and values opposed to the sacredness of marriage being beamed into the home.” (CBCI GBM ‘04, n. 3)]
 
2.7  The Church's evangelizing mission too is deeply affected by media
 
[“Inevitably, the Church's evangelizing mission too is deeply affected by the impact of the mass media. Since the mass media have an ever increasing influence even in remote areas of Asia, they can assist greatly in the proclamation of the Gospel to every corner of the continent.” (Ecclesia in Asia, n. 48)]
 
 
2.8 Church in India already has a good communication establishments and networks
 
In spite of many odds and difficulties, the Church owns many well established communication centres, excellent training institutes, well accepted publications and above all scores of trained and committed media persons and professionals both in the church sector and secular media. Besides there are good Catholic press and Catholic publishing houses, radio and television production centres, institutes for performing arts, offices for public information and media relations, institutes and programs for training in and about media, media research, and Church-related organizations of communications professionals viz. Signis India and the Catholic Press Association of India.

3. Inspiration

3.1 The Triune God is a God of communication
 
[“The Triune God is a God of communication. Our faith teaches us that God is not a solitary individual in lonely isolation. Rather, He is a trinity of persons in deep inter-personal communion. Creation is one form of his communication outside of Himself. Further, He communicates Himself to humanity to build a community of love amongst all peoples. He spoke through the prophets and others in preparation for the full communication in His Son, Jesus Christ. “In ancient times God spoke to our ancestors in many and various ways through the prophets, but in these last days he has spoken to us through his Son. (Heb. 1:1-2a).” (CBCI GBM ‘04, n. 5)]
 
3.2 Jesus communicated the fullness of life
 
[“Jesus Christ came to communicate the fullness of life so that all could have “life, and have it in abundance” (Jn. 10:10). He was in constant communication with people. His success in communication depended on his personal witness. While proclaiming his message of love he, the ever compassionate Saviour, adapted it to suit the people, particularly the poor and the marginalized.” (CBCI GBM ‘04, n. 6)]

3.3 Disciples are commissioned to witness and proclaim
 
[“The disciples of Jesus are commissioned to ‘go and proclaim the good news to all nations’ (Mt 28:19). This commission implies communicating the whole person of Jesus, His word, His life, His message of Redemption. The most important and most effective means of communication is the WITNESS of personal holiness and an authentic life of discipleship. Taking into account our socio-political-economic-religious context, it also implies proclaiming Kingdom values in an inculturated manner for the transformation of the world.” (CBCI GBM ‘04, n. 7)]

4. Aims of Social Communications

4.1 Unity and advancement of all peoples
 
[“Media, we recognize, are ‘gifts of God’ to humanity. They are in ‘accordance with his design to unite people in fellowship’ and help them ‘to cooperate with his plan for their salvation’ and work for the ‘unity and advancement of all peoples. (Communio et Progressio, n. 2)” (CBCI GBM ‘04, n. 4)]
 
4.2 Advancement of the plan of salvation
 
[“The Church sees these media as ‘gifts of God’, which in accordance with his providential design, unite them in brotherhood and so help them to cooperate with his plan for their salvation”. (Communio et Progressio, n. 2)]
 
4.3 Fostering well-being of society
 
[“The Church stresses the responsibility of media to contribute to the authentic, integral development of persons and to foster the well being of society. ‘The information provided by the media is at the service of the common good. Society has a right to information based on truth, freedom, justice and solidarity.” (Ethics in Advertising, n. 1)]
 
4.4 Respect for the right to information and duty to seek information, which should lead to better relationship, openness, sharing and culminating in communion.
 
[“Modern man cannot do without information that is full, consistent, accurate and true… With the right to be informed goes the duty to seek information. Information does not simply occur; it has to be sought. On the other hand, in order to get it, the man who wants information must have access to the varied means of social communication. In this way, he can freely choose whatever means best suit his needs both personal and social. It is futile to talk about the right to information if a variety of the sources for it are not made available.” (Communio et Progressio, n. 34)]
 
4.5 Formation of Christians
 
[“It is the Church’s birthright to use and own any of these media which are necessary or useful for the formation of Christians and for pastoral activity. Pastors of soul have the task of instructing and directing the faithful how to use these media in a way that will ensure their own salvation and perfection and that of all mankind.” (Inter Mirifica, n. 3)]
 
4.6 To accomplish the evangelizing mission
 
[“In more recent times the Church has considered even the instruments of social communication as providential means for the accomplishment of its mission to ‘preach from the housetops’ (Lk 12, 3), "to all nations" (Mk 16, 15), ‘to the end of the earth’ (Acts 1, 8), the word of salvation.” (To the Training of Future Priests Concerning the Instruments of Social Communication, n. 3)]

5. Identity of Christian communicators

5.1 Inspired by Christ

[“Inspired by the life and teachings of Jesus Christ, Christian communicators build a new society based on love and service.”(FABC BM 2000)]
 
5.2 Faithful to the Gospel
 
[“The Christian communicator should move freely in different ways of communicating and be able to balance the use of the media of communications according to the call of the Gospel.” (FABC BM, 2000)]
 
5.3 Credible and relevant

[“The Christian communicator must become a credible and relevant messenger of the Good News.” (FABC BM, ‘01)]
 
5.4 Constantly dialoguing with peoples and cultures
 
[“Christian communicators by their witness and actions, enter into dialogue with peoples and cultures through social communications.” (FABC BM ’97)]
 
5.5 Promoter of human dignity
 
[“Convinced that all human beings are created in the image and likeness of the divine and have equal dignity, Christian communicators engage themselves promoting human dignity and human rights, more especially of the marginalized and neglected sections of the society.”(FABC BM ‘99]

6. Guiding principles for the Pastoral Plan

6.1 God-centred and Asian in values
 
[“Christian communication must help to keep God and bring Him back into the centre of human life, which corresponds very much with Asian values.” (Ecclesia in Asia, 29)]
 
6.2 Promoting common good
 
[“The total output of the media in any given area should be judged by the contribution it makes to the common good. Its news, culture and entertainment should meet the growing needs of society.” (Communio et Progressio, n. 16)]
 
6.3 Fostering a people-oriented communication
 
[“To be aware of the fact that secular media in our countries are not always people-oriented, liberating and contributing to a healthy development, this calls on the Church to make a serious move towards an alternative, culture-based, indigenous and people-oriented communication.” (FABC BM, ’97)]
 
6.4 Promoting a communication that empowers people
 
[“Empowering people with knowledge and skills in all forms of communications and making communications play an active role in all aspects of the Church's work.”]
 
6.5 Integrating the Good News in to the new media culture
 
[“It is not enough to use the media simply to spread the Christian message and the Church’s authentic teaching. It is necessary to integrate that message into the ‘new culture’ created by modern communications.” (Redemptoris Missio, n. 37, EA, n. 48)]
 
6.6 Fostering an alternate culture
 
[“Against the dominance of a ‘consumer culture,’ Christian communicators should help to build alternate cultures based on a deep and communicating spirituality.” (FABC BM, ’99)]

7. Goal

To BUILD A ‘COMMUNITY OF COMMUNITIES’ OF ALL PEOPLE IN THE SPIRIT OF JESUS CHRIST THROUGH SOCIAL COMMUNICATIONS.

8. Mission/Strategy and Responsibility

Strategy(Activity)

Responsibility

8.1 Mission: To motivate/ facilitate

 

8.1.1 Rejuvenating our diocesan Commissions and Communication Centres so that “they become truly institutions which communicate and network with local Christian media professionals and other like-minded persons, providing them with pastoral assistance.” (CBCI GBM ‘04, n. 7

8.1.1.1 Diocesan Bishop will constitute the commission.  The commission will meet regularly to coordinate and supervise the ministry.

8.1.2 Motivating, animating and coordinating activities of the Catholic Media Organizations, communication institutes and communication Centres for optimum service to the community and society. (YKJ National Assembly, 2000)

8.1.2.1 National/regional

/diocesan commissions

8.1.3 Facilitating as soon as possible, in every region/diocese setting-up of Commissions for social communications at the regional/diocesan levels, an Office for Social Communications, and preparing a Pastoral Plans respectively.

8.1.3.1 Regional Chairmen/Local Bishop/ Diocesan Pastoral Council/ Council of Presbyters.

 

 

 

 

 

8.1.4 Facilitating the identification and appointment of a talented and trained spokespersons who can establish links at different levels – deanery/ diocesan/ regional/ national.  (CBCI GBM ’04, n.12)

8.1.4.1 Bishop/ Personnel Board

 

8.1.5 Keeping in place a Crisis Communication Team to manage crisis situations. Evolve an action plan to manage communications in the event of a crisis. 

8.1.5.1 Bishop/Commission /Director

 

 

 

 

8.1.6 Identifying appropriate and talented church personnel and getting them trained for communications service.

8.1.6.1 Bishop/Commission /Director

 

 

8.1.7 Motivating church personnel and laity to communicate the Good News through their communications activities.

8.1.7.1 Director/ Council of Presbyters/ Pastoral Council

 

 

 

8.1.8 Motivating all Church personnel to actively participate in the new opportunities created by media and the information technology to share the Good News and spread the Kingdom of God by fighting the menace of crime, corruption and communalism. (CBCI GBM ‘04, n. 4)

8.1.8.1 Commission/ Director/

Seminary Rector / Pastoral Centre / Director

8.1.9 Acting as a watchdog on media issues.

8.1.9.1 Commission

/Director/PRO

 

8.1.10 Assisting other church commissions in providing communications components in their respective services.

8.1.10.1 Commission/ Director

 

 

 

8.2 Mission: Training

 

8.2.1 To promote proper formation programmes to adequately train all leaders of the community - bishops, priests, religious and lay leaders in communications so that they can effectively discharge their duties for evangelization and defence of the genuine interests of the Church and society. (CBCI GBM ’04, n.17)

8.2.1.1 National Commission/ regional commissions/ centres

 

8.2.2 To encourage adequate formation of seminary formators, future diocesan and religious priests to proclaim the Word effectively and celebrate the Sacred Mysteries meaningfully. Efforts must be made to improve their communication skills.  A proper media course should be part of the seminary curriculum. (CBCI GBM ’04, n. 18)

8.2.2.1 Bishop/Seminar Rector/Dean

8.2.3 To facilitate the integration of communications training in to all formation - biblical, catechetical, educational, healthcare and other. (CBCI GBM ’04, n. 18)

8.2.3.1 Pastoral Centre/ Catechetical Centre/Director

8.2.4 To make the catechists, teachers, leaders in parishes and religious institutions, social workers, and health personnel living agents of communication to the public. (CBCI GBM ’04, n.19)

8.2.4.1 Respective Commissions

8.2.5 Motivating the church personnel dealing with dealing with the publics to be people-friendly.

8.2.5.1 Respective Commissions

8.2.6 To identify and encourage creative young talented persons to pursue a career in the media, with a view to the future. (CBCI GBM ’04, n.19)

8.2.6.1 Commission / Director

8.2.7 To facilitate starting of courses/departments of communications in Catholic colleges and Institutes

8.2.7.1 Commission / Director

8.3 Mission: To foster a culture of interactive communications at all levels

8.3.1 Sensitising Church personnel to promote a culture of communication through interaction, consultation, participation and collective action.

8.3.1.1 Director/commissions

 

 

 

 

8.3.2 Making the church periodicals, websites, news-letters, and notice-boards - channels of interactive communication.

8.3.2.1 Persons concerned

8.3.3 Training pastoral clergy, seminarians, religious and other church personnel in communication skills and media education.

8.3.3.1 Commission/Director

8.3.4 Regular upgrading the communication technology and equipment (telephone, e-mail etc) for better communication network in the diocese.

8.3.4.1 Bishop/Director/PRO

8.4 Mission: To cultivate media/ public relations

 

8.4.1 Identifying, getting trained and appointing diocesan PRO.

 8.4.1.1 Bishop/ Director

 

 

8.4.2 To up hold the legitimate rights of media, and network with the mainstream media to highlight people’s concerns and the Church’s point of view. (CBCI GBM ’04, n.11)

8.4.2.1 Commission/Director

8.4.3 To cultivate good relations with media persons, invite them from time to time, for a friendly dialogue and fellowship. (CBCI GBM ’04, n.11)

8.4.3.1 Commission/Director

8.4.4 To give greater attention to the regional media, both print and electronic, need to identify and train people for this work. (CBCI GBM ’04, n. 11)

8.4.4.1 Commission/Director

 

 

 

 

 

8.4.5 Initiating media awards for identifying and appreciating outstanding media persons.

8.4.5.1 Commission/Director

 

 

8.4.6 Organizing media seminars for sensitizing/ upgrading skills of media professionals.

8.4.6.1 Commission/Director

 

 

8.4.7 Defending the rights of media professionals in defence of the freedom of expression.

8.4.7.1 Commission/Director

 

 

8.4.8 Facilitating interaction with media persons, social activists and social thinkers to foster good will.

8.4.8.1  Commission/Director/PRO

 

 

 

8.5 Mission: To be agents of advocacy to uphold dignity and human rights of all, particularly the marginalized by creating public opinion.

 

8.5.1 Working with the members of other Churches and Ecclesial Communities, and with the followers of other religions to “ensure a place for spiritual and moral values in the media.” (EA, n. 48)

 

 

 

 

 

 

 

8.5.1.1 Commission/Director

 

 

 

 

 

 

8.5.2 Networking with media professionals of other faiths to for relevant joint productions

8.5.2.1 Commission/Director

 

 

8.5.3 Making human rights and human dignity content of media productions.

8.5.3.1 Commission/Director

 

 

8.5.4 Sensitising media professionals to human rights issues.

8.5.4.1 Commissions/Director

 

8.6 Mission: To promote universal media education.

 

8.6.1 To encourage people to be media users and dutifully alert people to the threats being posed by the present mass-media and educate them, particularly children and youth, to “use the media for authentic and wholesome lives in accordance with the plan of God.” (CBCI GBM ‘04, n. 4)

 

 

 

 

8.6.1.1 Director / Diocesan Education Office

 

 

 

 

 

 

 

 

 

 

8.6.2 To impart media education, which is concerned with helping media, consumers develop an informed and critical understanding of the nature of the mass media, the techniques used by them, and the impact of these techniques. (CBCI GBM’ 04, n. 4)

8.6.2.1 Commission/Director

 

 

 

 

 

 

 

 

 

 

8.6.3 To be concerned about the influence of media on the family and evolve programmes to make children, youth and parents appreciative, critical and discerning consumers of media. (CBCI GBM ’04)

8.6.3.1 Relevant commissions / Director

 

 

 

 

 

 

 

8.6.4 Training of teachers and parents to impart media education.

8.6.4.1Commission/Director

 

 

8.6.5 Organizing a Trainers Team to impact media education.

8.6.5.1 Diocesan director

 

8.6.6 Preparing resource material for media education for various sections such as children and youth.

8.6.6.1 Commission/Director

 

 

 

8.6.7 Networking with media advocacy groups and NGO’s.

8.6.7.1 Commission/Director

 

8.7 Mission: Making people’s need based productions and broadcasts.

 

8.7.1 Responding to issues concerning the community and responding to them effectively through write-ups, letters to the editor etc.

 

 

 

 

 

8.7.1.1 Commission/Director/

PRO

 

 

 

 

8.7.2 Managing communication during crisis situation with the help of Crisis Management Team.

8.7.2.1 Commission/Director/

PRO

 

 

8.7.3 Contributing articles and productions, and creating forums to build public opinion.

8.7.3.1 Commission/Director/

PRO

 

8.7.4 Producing programmes (songs, cassettes, radio / T.V and stage programmes) for proclamation, faith formation and social/human development

8.7.4.1 Commission/Director/

PRO

 

 

 

 

 

8.7.5 To improve the catholic periodicals, publications and media productions by bringing in more professionalism in order to make them truly communicative. (CBCI GBM ’04)

8.7.5.1 Commission/Director

 

 

 

 

 

 

8.7.6 Making available the productions done already and producing new ones as per need.

8.7.6.1 Commission/Director

 

8.7.7 Looking out for opportunities to participate in the local radio/ T.V./ Satellite Channel / Cable Networks.

8.7.7.1 Commission/Director

 

 

 

 

8.7.8 Whenever needed building infrastructure such as audio / T.V studio, etc.

8.7.8.1 Bishop/ Commission/ Director

 

 

8.7.9 Encouraging local talents to participate in the local media facilities/opportunities.

8.7.9.1 Commission/Director

 

 

8.7.10 Regularly improving and overhauling the mobile unit/ stage troupe for better out reach.

8.7.10.1 Commission/Director

 

 

8.7.11 Periodically conducting feedback/surveys to identify people’s communication needs and to assessing the effectiveness of church’s communication work.

8.7.11.1 Commission/Director

 

 

 

 

 

 

8.8 Mission: Promoting alternate media

 

8.8.1 To develop systematically, seriously and purposefully alternate media such as folk arts, dance, drama, music, keertan, katha, street-plays, Christmas cribs, Passion scenes etc. to reach out to the least and the last, of society.  (CBCI GBM ’04)

 

 

8.8.1.1 Commission/Director

 

 

 

 

 

8.9 Mission: Communications Day

 

8.9.1 To recognize that ‘Communications Day’ is a valuable opportunity to sensitize the community, celebrate the ‘India Communications Day’ with a meaningful liturgy and relevant programmes.  The Holy Father’s message for the day should be disseminated to the grassroots even beyond the Church through the secular media.  (CBCI GBM ’04, n.18)

 

 

8.9.1.1 Commission/Director

 

 

 

 

 

 

 

 

8.10 Mission: Resources

 

8.10.1 Personnel: The Indian Church is abundantly blessed with talented and committed personnel both among the clergy, religious and the laity. Efforts should be made to identify them, adequately train them and appropriately utilize their services for the communications apostolate.

 

 

8.10.1.1 CBCI/ Commissions/ Bishops/ Major Superiors

 

 

 

8.10.2 Finances:  The annual budget of the dioceses, institutions and organizations should “allocate    means of obtaining and maintaining financial support adequate to the carrying-out of the pastoral plan.” (Aetatis Novae, n. 24)

8.10.2.1 Bishops/ Commissions / Heads of Institutions

 

 

 

 

8.10.3 “Requests the bishops and the faithful of India to allocate the Sunday collection of the India Communications Day for communications ministry as follows: diocesan communications commission: 40%, Regional Communications Commission: 30% and the CBCI Commission for Communications: 30%.” (CBCI SCM, New Delhi, Apr. 16-18, 2002)

8.10.3.1 CBCI/ Bishops/ Parishes

 

 

 

 

 

 

 

8.10.4 Communications Foundation: “Start a Communications Foundation with the Communication Day contributions and other donations and to utilize the proceeds of the fund to support communications ministry and prepare young talents for mainstream media.”  (CBCI SCM, New Delhi, Apr. 16-18, 2002)

8.10.4.1 CBCI/ Commission/ Public

 

 

 

 

8.11 Accountability

 

8.11.1 All official records and assets of the national/regional/diocesan Commissions/ centres and the Catholic Media Organisations should be maintained and handed over to the new incumbents while the new team of officers take over. Copies of the same may be sent to appropriate regional/national Commission Chairmen for information, continuity and transparency.

8.11.1.1 Respective Directors/ Secretaries/ Office Bearers